Six mistakes when designing leaflets
Have you ever heard the phrase “The wise learn from other people’s mistakes?” I think it’s a good piece of advice. Many marketing mistakes can be avoided if known beforehand.
So, if you are creating flyers, what should you know ahead of time? That’s what this page will inform you about. Check out the list below to see what mistakes are frequently made when creating leaflets.
- Hard to read text. A leaflet can be hard to read if the text is too small, printed in a light color, or written with a poor choice of font. Don’t use a font for the headline that may be hard to read at first glance or too small. Another rule of thumb is to limit yourself to two, no more than three fonts because fonts, just like clothes, can be mismatched.
- Missing contact information. Always remember to include the answers to the questions Who? What? Where? When? and How? so that readers can know how to respond or reply.
- Copy that doesn’t sell. Your words should sell. Pose a question that is on the minds of your potential customer that you can answer. Then state the benefits of using your services or products to the reader. Within these statements, strive to use power words. Power words help because these are words that attract the reader’s eyes and subliminally make a statement stronger.
- Copy that sells too hard. Don’t you realize when you’re being selled or pitched to? What do you do? RUN! When you write the copy for your leaflets, look at it from the viewpoint of the reader. Be moderate with how much you sell your product or business because you don’t want to appear too pushy.
- Misspelled words or grammatical errors. Proof, Proof, and Proof again. You can never proof copy too much. Check your name, number, headlines, and other text on the page.